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1st Breakout Session: Market Access
Monday October 28, 2024 3:00pm - 4:00pm CDT
Location: Wyandot
While small and medium-scale farms continue to decline in number nationally, rural areas often see a glut of market products with a limited number of retail spaces. This presentation distills lessons in social media and community networking to provide a competitive edge for Farmer Veterans. Information on building a brand that connects with consumers, strategic communication planning, working with social media, and making meaningful community connections are included. Successful and less successful examples will be used to engage and inspire discussion in and beyond the presentation. Participants will have access to online materials to help them work through these communication strategies post-conference.
Speakers
avatar for Lynn Gibbard

Lynn Gibbard

Professor/Co-Director of Frontline to Farm, Appalachian State University
Dr. Lynn Gibbard, a US Army and Army Reserve Veteran, is faculty in the Department of Communication at Appalachian State University specializing in strategic and intercultural communication. She is the Co-Director of the University's Frontline to Farm program whose mission is to support... Read More →
avatar for Nina Saeli

Nina Saeli

Veteran Associate, Cornell Small Farms Program, Farm Ops Veterans in Agriculture Project Lead
Nina joined the Cornell Small Farms Program in 2020 after five years of collaboration with the program as a beginning farmer. She works to support both current and future farmer-veteran programming efforts. Nina’s transition from almost 20 years of military service into the civilian... Read More →
Monday October 28, 2024 3:00pm - 4:00pm CDT
Location: Wyandot
  Track A: Beginning Farmer and Rancher Access

Attendees (14)


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